Ronseal Your Role!

Ronseal Your Role: How to Position Yourself as an Expert Without the Guesswork

In the world of law, where competition is fierce, it’s easy to assume that your hard work will speak for itself.
But waiting for someone—whether it's your boss, colleagues, or clients—to notice your efforts can lead to disappointment and missed opportunities. And I get it, suddenly becoming a pro at self-promotion is not the most appealing strategy for us Quietly Ambitious women in business, but what if there was something that could do the heavy-lifting for you?
Of course with over 20 years in branding I am always going to volunteer that having a signature brand to do the ‘talking’ for you is the route to being remembered for all the right reasons. You also won’t be surprised that I have included the Ronseal brand as an example to support my case!
When you Ronseal Your Role—a concept inspired by the genius advertising slogan "It does exactly what it says on the tin," you are front of mind when your area of expertise is mentioned. In other words, crafting a personal brand statement that’s clear, memorable, and communicates exactly what you do best, will give you the competitive edge.

So, how can you achieve this? Here are some practical steps to help you position yourself as the go-to expert without relying on others to elevate your pitch.

1. Clarify What You Do Best

You likely wear many hats in your legal career, but when it comes to building your personal brand, you need to focus on your core strengths. Ask yourself:

• What legal skills or expertise set you apart?

• What do you enjoy doing most, and where do you consistently add the most value?

• How do clients or colleagues typically describe your strengths?

By getting crystal clear on what you do best, you can begin shaping how you want others to perceive you.

2. Create a Memorable Pitch

Once you’ve identified your key strengths, it’s time to create a clear, concise statement that communicates exactly what you do and why you’re an expert at it. Think of this as your elevator pitch. It should be easy to remember and leave no room for doubt about what you bring to the table.

Here’s a simple framework to follow:

• I help [target audience] with [specific legal issue] so they can [benefit/outcome].

For example:
"I help corporate clients navigate complex mergers and acquisitions so they can close deals faster and with fewer legal risks."

3. Align Your Pitch With Your Firm’s Needs

Your pitch should not only reflect what you do best but also align with your firm’s goals. To get noticed by decision-makers, you need to position yourself as someone who contributes directly to the firm’s success.

Ask yourself:

• What are the firm’s priorities right now (e.g., client retention, business development)?

• How do your skills and expertise support these goals?

• How can you position yourself as someone who solves key problems for the firm?

When your pitch aligns with your firm’s objectives, you’re more likely to stand out to partners and leadership.

4. Share It, Consistently

Now that you have a clear and compelling personal brand statement, it’s time to share it consistently. Don’t wait for others to guess what you do or why you're valuable—tell them. Incorporate your pitch into conversations, emails, and even your LinkedIn profile.

• Use your pitch when introducing yourself at networking events.

• Highlight it during performance reviews and career development conversations.

• Mention it when discussing projects with colleagues or supervisors.

Consistency is key. The more you share your message, the more it will stick in the minds of those around you.

5. Own Your Expertise

One of the biggest barriers to building a strong personal brand is the fear of sounding arrogant. But remember, there’s a difference between confidence and arrogance. You’ve worked hard to develop your skills, and you deserve to be recognized for your expertise.

Here’s how to confidently own your strengths:

• Speak about your work with pride and enthusiasm.

• Back up your pitch with specific examples of successful outcomes.

• Practice delivering your pitch until it feels natural.

When you truly own your expertise, others will start to see you as the expert you already are.

Conclusion:

Don’t leave your career progression to chance or expect others to elevate your reputation for you. By Ronsealing your role—creating a clear, memorable description of what you do best—you’ll position yourself as a standout expert in your firm and industry. Take control of your personal brand, and watch the opportunities for growth and recognition roll in.

If you are looking for clear, objective support and strategic direction in your legal career - I am the Career Coach For Lawyers - I do exactly what it says on my tin! Book your free clarity call with me and let’s start getting you remembered for all the right reasons and being the go-to expert in your firm.