They think their entrepreneurial idea will undermine their career credibility and expertise.
They've always been the 'back-up' and so lack confidence in going it alone.
They get compared on price, not perceived value.
They think their idea is too small and irrelevant.
Without brand architecture, an idea can blend-in.
With professional brand architecture, your idea is positioned as a boutique business with status, authority, and value.
And then your idea becomes a legacy-worthy brand.
That's what we build here.
No. Many members join with only a spark. The Lab helps you shape and develop it into a business.
That’s who it's designed for. The pace is flexible, sessions are recorded and answers to your questions will be time-stamped - so you can access them without watching the entire call. So you’ll make progress with small, steady steps.
Then the Impact Accelerator is a better fit - a faster-paced 12-week sprint. Many members do both - the sprint first, the the Lab for ongoing growth.
No. The Lab stands alone - but members often add the Accelerator when they want a focused push.
Worried you’ll fall behind?
Everything is recorded, and we keep the group small enough to support your pace without pressure. You won’t get lost in the crowd.
Worried the results you help your clients achieve aren't tangible?
That's exactly what I help with - when you are 'inside the bottle' it's virtually impossible to see the tangibility of your service - objective professional direction and support will be the game-changer you need.
Worried it won’t work for your industry?
Clients in this membership range from lawyers to accountants to creatives to consultants. If you run a service-based business and have real results - this will work for you.
Worried you’ve already tried this kind of work before?
This isn’t generic law of attraction theory, that blames you for your lack of results on "you're just not believing hard enough". It’s real-time commercial strategy, applied directly to your offers, messaging, and brand. And unlike most group programs, this one isn’t trying to ‘fix’ you. We'll refine what’s already working.
Worried about the time commitment?
You’re already working hard. This helps you make your current work land better - not add to your to-do list. Just 75-minutes a week can move the needle faster than months of DIY strategy.